raganwald
(This is a snapshot of my old weblog. New posts and selected republished essays can be found at raganwald.com.)

Tuesday, December 05, 2006
  Five things customers want to hear from you


When we’re in front of executives, we quickly learned to talk about only five things:
  1. How do we increase revenue?

  2. How do we reduce expenses?

  3. How do we bring in more customers?

  4. How do we get more business out of each existing customer?

  5. How do we increase shareholder value?
When we work with teams, we teach them to follow the money and look for the pain. Somewhere in your organization, someone is feeling pain because they aren’t getting the answers they want to one of the questions above.
—Jared Spool: The InfoDesign interview (via Biggest Mistakes in Web Design 1995-2015)

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  2:33 PM

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Reg Braithwaite


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