Pro Forma
Assaf pointed me to
Microsoft touts cost savings of Vista over XP, an article wherein InfoWorld reveals the secret of
MSFT’s ability to sell into the Enterprise: their deep knowledge of how to calculate corporate finance quantities like Cost of Ownership and Return on Investment:
Peculiarly, the study actually was based on XP usage and extrapolations based on Vista capabilities because there was not a substantial base of Vista clients in use yet when the study was done early in 2007.
In summary, they paid someone to do a quickie telephone survey, then report how much money people might theoretically save if they theoretically switched from XP to Vista, and simultaneously switched from whatever they were doing at that time to the theoretical “Vista best practices.” Instead of—how quaint—
actually measuring how much money people did or did not save. So without any control groups or study parameters or other bothersome restrictions on what they could print, the survey company just made the numbers up, Enron-style. When
I studied Finance, we were told that when we made stuff up, we were to use the Latin words
Pro Forma to tip people off that we were engaging in creative accounting.
This is why I do not want to work for The Borg or their minions. Why bother actually making software that will save people money when you can go ahead and make up whatever savings you need to close the deal? Instead, I prefer to work for companies that are forced to actually make stuff people can use. Companies that have to compete on value. Such companies often have to make hard choices about what to ship, by when. But they rarely have the luxury of shipping complete dog-
aw, you finish the sentence.
This is my “bottom line,” as they say in Finance. Different companies have different strategies for success. The important thing is to make sure that the things you value in your career and business are aligned with the strategies your employers, partners, and/or customers pursue.
When they aren’t, you do not have a fit and need to reëvaluate your participation. But should you be fortunate enough to work with people whose strategies depend heavily on your values, you are going to be happy.
Pax, and I thank The Borg for yet another lesson in life’s little truths.