Are you in?
Right now we are in the middle of the biggest land rush in computer history. For those of you who are too busy getting stuff done to keep score, there was a big rush to create computer companies. IBM won the sweetest and biggest estate on that one. Then we watched wave after wave of companies bringing out smaller computers: Digital, Apple, IBM again
. But the next big rush was software, and Microsoft was the big winner that time around.
If all of network TV vanished from existence tomorrow morning would it make a difference? I mean come on. Deal or No Deal? Retards guessing about briefcases? Or dancing with the fucking stars? How did Tom Bergeron ever get on TV and why is he still there?
One of the interesting things to do in a land rush is to figure out whose land is getting taken. We’ve watched eBay, Google, and Craigslist eating Newsprint’s lunch. We’ve watched Apple eat Sony’s lunch, and now it’s going after the Recording Industry, Hollywood and
the TV Networks. Simultaneously.
Sure, there are a few exceptions. The Simpsons. Thirty Rock. The Office. But even the good stuff is forced to be somewhat retarded by the strictures of the network system. Ever seen the original Office, the one made in England? Way better than the one on NBC. Let’s face it. Network TV blows. The system blows. The business model blows. The consumer experience blows. But worst of all the content blows. What’s more, the system is set up in such a way that it pretty much requires the content to blow.
Apple having an outside chance—or any, any
chance at all—of pulling this off is only possible because those three industries are all equally bloated, ignorant, and wilfully spiteful to both the artists and the customers who pay for everything. That, and demographics matter: the heavy purchasing demographic in all three industries is the first generation to grow up with personal computing devices, portable electronics, and cell phones as the default. The executives running these business still think of this stuff as “new technology.”
Meanwhile all the good stuff is happening off the network grid. There’s this huge pool of young smart funny talent who want nothing to do with networks and are just rolling their own. Right now they’re not getting paid much because the bulk of the frigtarded audience just sits there in front of the network boob tube watching moronic former boy band members trying to do ballroom dancing. It’s just inertia. The viewers do what they’ve always done.
You don’t need to bet on or against Apple to be a big winner. Who was the big winner in the SF Gold Rush? Hint: you may be sitting on his name right now. Levi Strauss sold jeans to miners, he thrived on the ecosystem. There are opportunities for everyone to get a piece of the pie. And there will be pie, a lot of it. A lot of people are going to have a lot of fun, make a lot of money, and literally change our culture.
But that’s changing. The networks know it. The frigtards will get old and die and the people who are young kids today are not even going to pay attention to the networks.
Let’s face it, Western Culture is pretty-much defined
by the consumption of media. After we stuff ourselves with food we don’t need, squeeze into Hummers and SUVs we don’t need, then head down to The Mall to enjoy the sterile atmosphere of a pretend-main street in a pretend-small town, where we eat some more, what do we do? Watch TV, lots of it. Go to the movies, lots of them. And listen to music, lots of it.Somebody
is going to change everything we know about television, movies, and music. It could be you.
Are you in?